Audio problem: Pay close attention to the scene in Round 2 where Apollo says, "Okay, get your cameras ready.he's goin' down.". If you look at Apollo's mouth, even though he is wearing a mouth-guard you can tell his lips don't match him saying that.
Audio problem: Right at the start of Round 2 just before Apollo is about to come out of his corner, his manager yells "Stick and move, stick and move", but it is plain as daylight his lips don't match what he is saying.
Answer: Creed won the fight, but watched as the media and the public viewed it as a questionable victory. At the end of the fight, Rocky had defeated him, and the only reason he was still standing was that Rocky was holding him up to keep punching him. Creed had a huge ego, and couldn't stand people thinking he only technically won.