Election Day (Part 1) - S7-E16
Continuity mistake: When Bruno and Bob are poring over exit polls, they mention that Santos seems to be leading in North Dakota, and comment that it is a state that hasn't gone Democratic in forty years. While that is true in the real world, in the fictional West Wing world, it is stated in Season 4 that Bartlet won the Dakotas in his landslide reelection.
Answer: It's in reference to the many televangelists and revival ministers usually associated with the right-wing that have been convicted of tax fraud (Jim Bakker and Tamy Faye being a more famous set). Occasionally, the more unscrupulous ministers have bilked millions from believers all in the name of God.
Nikki