Question: Liam Neeson says he needed Johnny Squares as "a video tie-in." What does he mean by this? How does a music video help a film or vice versa?
zendaddy621
12th Jan 2014
The Dead Pool (1988)
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Chosen answer: MTV was extremely popular in 1988, especially with the young demographic his film was intended for. Having a music video tie-in would increase the film's exposure as well as its potential box office performance.
zendaddy621