Trivia: Donald Glover, who plays Aaron Davis, uncle to Miles Morales, was actually one of the inspirations for Miles Morales in the comics. Glover had previously campaigned to be given the opportunity to audition for the role of Spider-Man in The Amazing Spider-Man, reasoning that there's nothing that says Spider-Man couldn't be portrayed by a black actor.
Trivia: During an appearance on "The Chef Show," Gwyneth Paltrow revealed to Jon Favreau that she had no idea she appeared in this movie. Given how secretive Marvel is about their film productions, she most likely thought the scene she was filming was for an Avengers movie.
Trivia: At the school, around the hall there is a Howard Stark mural and also one of Dr. Abraham Erskine from the first Captain America film.
Answer: Several reasons, the Vulture isn't really a super villain, but a man trying to provide for his family after being cheated by the government. He also can make Peter Parker squirm with fear knowing that he's Spider-Man. What will he do with that knowledge.