Question: The aliens in the form of Hall and Oates tell the heroes that the rules have been violated and they will attack. How and why were they violated?
Question: An alien taking the form of a blonde guy from a video game tells the heroes that if they defeat Donkey Kong, the invasion will end. Who is the blonde guy anyway?
Answer: That's the character Max Headroom, who was a fictional AI who had his own TV program as well as made many other media appearances throughout the mid to late 1980s, even appearing in a series of TV ads for Coca-Cola in the US. He was portrayed by actor Matt Frewer, who reprised the role for this film; you can learn more here: https://en.wikipedia.org/wiki/Max_Headroom_ (character).
Question: Why did Lady Lisa look like an ordinary person instead of a Pixel?
Answer: She was a pixel but turned into an ordinary person. Probably to make the fight look epic.
Answer: The rules were violated when Eddie used cheat codes during the "Pac-Man" round in order to have an unfair advantage over the aliens; this is similar to how Xbox achievements and/or PS3/4 trophies are disabled when cheat codes are active.
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