
Continuity mistake: The morning after Vivian's first night at the hotel, room service brings breakfast. When she's eating a croissant it cuts to a shot of Edward, and when it cuts back to Vivian she's eating a pancake which goes from being half done, to being a whole pancake again. (00:30:55)
Answer: Edward always needed to project a certain image of success, including having a beautiful woman by his side. His previous girlfriend dumped him because she was fed up with him treating her as nothing more than someone to cater to his needs and to be a prop to aid his business deals. He hires Vivian for the same reason and to charm the men he wants to conduct business with. Presumably, he would find a new girlfriend later on, but needed someone in the immediate interim to fill that role.
raywest ★