Deliberate mistake: At Lois' penthouse, before Superman says goodbye, the image is sharp and clear. Cuts to a close-up, and then check the next wide angle where he says goodnight and flies away: It's blurry and grainy because it's not live, but a screen with a previously shot scene to allow for the camera to turn left and, in a matter of seconds, no cuts at all, show Superman magically and quickly transformed into Clark Kent.
Deliberate mistake: Before Superman traps the black missile, its beam is really big and covers half of the lettering on the side. When Superman is behind, the fire is much smaller and the lettering is visible, allowing us to see Superman.
Answer: He wanted to see for himself if the stories were true. Some reporters tend to exaggerate the facts and if he had any other weaknesses. He couldn't be sure the kryptonite would work.
While I don't exactly disagree that Lex wanted to see for himself how invincible Superman is, I don't think that's the main reason why he did it. The bullets and fire were simply a charade to make it look like this was his security system. Keep in mind, he wanted Superman to enter his lair because the real trap was the Kryptonite that he had in the lead box.
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