Factual error: The "big giveaway" that happens at 9pm across the whole country would have to happen at least five different consecutive times due to time zones. The "big giveaway" in the most eastern time zone would be successful, but further west it would be earlier than 9pm.

Halloween III: Season of the Witch (1982)
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Directed by: Tommy Lee Wallace
Starring: Dan O'Herlihy, Tom Atkins, Michael Currie, Stacey Nelkin
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Commercial Announcer: It's time. It's time. Time for the big giveaway. Halloween has come. All you lucky kids with Silver Shamrock masks, gather 'round your TV set, put on your masks and watch. All witches, all skeletons, all Jack-O-Lanterns, gather 'round and watch. Watch the magic pumpkin. Watch.
Trivia: Spoilers: Originally, the credits were going to be accompanied by the sound of wailing cries of children, implying that Cochran's plan worked. However, it was later decided to instead simply play the movie's theme over the credits to leave the ending more ambiguous, so that the audience will never know for sure whether or not Challis stopped Cochran's plans.
Question: This is a two-parter: 1) Why was the guy killing all of the kids, and 2) How exactly did he do it?
Answer: Because he was an evil mastermind. He implanted lethal microchips in the tags of Silver Shamrock masks so when the commercial aired on T.V. on Halloween night, it would take a deadly effect on the kids wearing the masks while watching the commercial.
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Answer: He was trying to perform a human sacrifice. He mentioned to the doctor when he was tied up that three thousand years ago, there was a massive sacrifice where the world flowed with the blood of children and animals. Now the planets were aligned again and it was time for a new one in order for the people of his craft to control their environment.
Zorz